Rules for posting and verifying reviews in the 4F Online Shop and Mobile App

Are you about to buy a new product at 4F and wondering if the reviews you read truly come from our customers? We want to clarify how the reviews in our shop work - who posts them, how they are being posted, and how we verify their origins. You will find all the information you need in the article below.

Reviews at 4F - everything you need to know about them

What are reviews, and who can post them in the 4F Online Shop?

Reviews are your personal assessment, point of view, or judgment, which you can share voluntarily. They not only play an important role in the communities we create but also in the virtual world. Reviews help other users make purchasing decisions or direct their attention to important aspects related to products, the shop, or the supplier. Customers of the 4F Online Shop and the 4F Mobile App can voluntarily and free of charge rate their purchases. They express their opinions with a 1 to 5-star rating or by posting a comment on a product. In the "Reviews" section, we do not publish any sponsored or paid reviews.

Reviews in the 4F Online Shop come from 3 sources:

Types of reviews

In the "Reviews" section, we provide reviews of the products we sell.

We make every effort to ensure that the product reviews presented on the product pages come from people who have actually made a purchase and received an order. However, this is not possible in every case. In order to accommodate this, we present a badge next to each review to indicate whether it has been verified:

 

In order to guarantee the transparency of the "Reviews" section, we take due diligence to ensure that reviews are clearly and correctly labeled.

A label of verified review:

A label of unverified review:

How do reviews work?

Verification of the reviews takes place in cooperation with an external platform. After placing a purchase in the Online Shop or the 4F Mobile App, the retailer sends an email to the customer with a feedback request and with a link to an online form that allows writing a review. The form contains questions that need to be answered. The questions are related to your feedback about the retailer and your purchase. The next step is to add a review about the purchased product. If the feedback does not appear after the initial request, the seller will send the invitation again.

The customer can also give feedback on the product in the 4F Mobile App at any time if he/she placed the order while being logged in. Orders placed in the 4F Mobile App are linked to the customer's account, which allows us effectively verify purchases. 

Thanks to the above measures, we are able to link the purchase of a specific product to a customer's review (rating).

However, we cannot 100% guarantee that the review was written by the consumer who bought or used the product (e.g. the review was written by a person who unlawfully accessed the mailing account provided during placing an order).

How to add a review about your purchase at 4F?

Customers who wish to provide feedback about their purchase should tick the relevant checkbox in the PAYMENT METHOD/ VAT/RECEIPT SELECTION/SUMMARY step at checkout.

How to add a review about your purchase in the 4F mobile app?

Only logged-in users with access to their purchase history can submit a review via the 4F mobile app. To do so, go to the "Orders" section. After selecting a relevant order, click on the "Review products" button and rate it using a 1 to 5-star scale. After it's done, complete the fields: "Nickname", "Summary", and "Write a review".

How is the average of user reviews counted?

The average of user ratings is the sum of verified and unverified reviews divided by their number. The rating presented on the product page is displayed on a 1 to 5-star scale. In 4F, we publish both positive and negative reviews.

Some final information

Both positive and negative reviews are published in the " Reviews" section. However, opinions must not violate generally applicable laws, the rights of third parties, or the provisions of the applicable rules of procedure.

In terms of the content of the reviews, the Terms and Conditions of the 4F Online Store apply, in particular the provision prohibiting the publication of unlawful content.